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About Us

Making a Difference Matters to us.

MPI was founded to foster a unique approach to sales that teaches effective techniques, and addresses the underlying attitudes and behaviors needed for true success.

Our team is made up of successful sales and fundraising professionals who believe in the ability of the individual to achieve extraordinary results.

 

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Sales Training, Keynotes and Income Coaching

Leonard Atlas, President and founder of Mission Profitable, Inc. (MPI) has been coaching and training entrepreneurs, salespeople and non-sales professionals since 1991. Leonards mission is to help organizations grow their sales and profits. Traditional sales techniques like the "Hard Sell," "Going for the Yes," and "Always Be Closing" don't work in today's business environment. The 80/20 system does.

Leonard and the MPI team work with companies and organizations all over the world to teach the 80/20 approach in keynote speeches, in-house sales training and ongoing reinforcement sessions. Before establishing MPI, he was global trainer for a billion dollar international sales organization that posted record revenues and profit.

Leonard's most popular speech, "Brooklyn to Bel Air" details the 5 Mechanics of Success, principles that guided him in building his own successful business. Leonard brings a real-world and in-your-face approach to getting his message across. He creates an environment of trust and open-ness that lets participants identify and eliminate limiting beliefs and behaviors.

Studley

Applying 80/20 Strategies has been a huge success.

— Studley   More

Cushman & Wakefield

We can see how valuable this sales approach is...

— Cushman Wakefield  More

Morgan Stanley

...the workshops have paid for themselves many times over.

— Morgan Stanley   More